A little about us

Point Blank is a leading communications firm started in 2001. We have worked for the who’s who of the Indian pharmaceutical market, won several international awards for creative excellence, and most importantly, a lot of good will. We started as a creative firm, but of late, we are consumed by the idea of patient-centric care. We believe organizations that empower patients to live better will be future leaders.

Our Services

Why work with us?

To create programs, we draw from our knowledge of the healthcare system in India, our ability to work with healthcare service providers, our experience in creating and designing platforms that, both, empower patients and enable healthcare service providers to work towards better patient care.
We have at several occasions collaborated with thought leaders to develop meaningful educational material, skill enhancement programs, guidelines and protocols. We are using this experience to slowly, but surely, create the country’s largest network of thought leaders spanning major therapy areas. These experts are the curators of our programs.
The backbone of our programs is a design that is so intelligent and versatile, it enables us to customize a product to your needs without incurring huge time and cost investments; most importantly, a technology that keeps the human touch intact.
For two reasons. First, we are very choosy about the people we hire, so their commitment to our purpose, and to the success of our programs is exemplary. Secondly, by design, we are a lean and flat organization, which means the people who work with you are experts in their respective domains.

We are good at

STRATEGIC DESIGN

PRINT, FILM & DIGITAL COMMUNICATIONS

EVENTS & ACTIVATIONS

ENTERTAINMENT EDUCATION

THOUGHT LEADER COLLABORATION

Our principles

We follow three core principles while designing our change programs.

  • Sustainability – a collaborative approach ensures our programs are always relevant.

  • Measurability – program design incorporates various parameters to measure effectiveness.

  • Scalability – modular approach integrated with technology enables smooth scaling after pilot.

1000

CREATIVE CAMPAIGNS

500

EVENTS & ACTIVATIONS

500

DIGITAL PROJECTS

100

KOL NETWORK

Leading team members

Our multi-disciplinary team of experts have handled a large number of projects in their domains. Between them they have over 70 man-years of experience in Strategy, Collaborations, Creative Communication, Event Management, Program Design, and IT.

Bindu Menon

Bindu Menon

MARKETING. STRATEGY.

Founded Pointblank. Grew the company into a leading firm. Co-authored a book on brand management. Won iGlobal Woman Entrepreneur award in 2012. Jury member – Clio Awards, Spikes Asia.

Sujeesh Sukumaran

Sujeesh Sukumaran

CREATIVE. DESIGN.

Co-founded Pointblank. Responsible for making the company a creative powerhouse and winning several international awards. Jury member – Clio Awards, Global Awards.

Krishnan Sivaramakrishnan

Krishnan Sivaramakrishnan

CONTENT. DESIGN.

Co-founded Plus, one of the first IT magazines. Country Editor - Euro monitor & Global Sources. 20+ years of training and mentoring, editing and designing publications.

Jitendra Kotian

Jitendra Kotian

IT DELIVERY

Co-founded Cyber Fore, a software development & training firm. 15+ years of experience in IT project management, business development and delivery. Certified PMP and Six Sigma.