This was a PR program aimed at connecting with people on World Heart Day and helps them assess their risk. As the agency handling the brand, we work on improving customer connect and patient engagement through digital marketing, social media and on ground engagement.
The event included designing a special larger than life heart shaped unit – the purpose was to make people stop and think. The unit had 12 smaller ‘hearts’ which was specific to an ailment related to heart. The promoters encouraged public to do an on the spot Cardiac Risk Assessment, Offered special cardiac package.
The event was successful in improving public engagement. People took selfies and also registered for check up. The activity was done at Khar Gymkhana and also at Carter Road, Mumbai.Close to 250 plus registrations done in just 2 days