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Blog

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  • Can pharma afford to be patient centric?

    • By Bindu Menon
    • 11th January 2016

    Consumers of healthcare are people who desire to be well, not people who are sick. They are continually making choices, very often the wrong ones. Some choose to ignore medical advice or not adhere to it; others choose to let underlying diseases go undetected; many choose to visit a healthcare practitioner only when the symptoms become acute or unbearable.

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  • gamification

    Employee engagement: Are you game for it?

    • by Sujeesh Sukumaran
    • 13th september 2016

    Gaming, or games, has been an integral part of daily life since the beginning of civilization. They have served various purposes ranging from recreation, competition, team building, bonding, and commercial enterprise.

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  • Vote for gamified learning

    • By Sujeesh Sukumaran
    • 28th September 2016

    When around 100 young parents working with the country’s largest IT company slowly started trooping into the auditorium to attend a workshop on Child Health little did they expect to be greeted by our volunteers handing over voting meters at the entrance. Those who had made plans to steal 40 winks after lunch would now have to be alert.

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About pointblank

Point Blank is a leading communications firm started in 2001. We started as a creative firm, but of late, we are consumed by the idea of patient-centric care.

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