We follow the processes recommended by Johns Hopkins Bloomberg School of Public Health to design and develop our Behavior Change Communications programs.
Understand dynamics of the Health Issue.
Develop the problem statement. Understand behaviors of the target audience and influencers.
Define communication, behavior change, and program objectives. Prepare the implementation plan. Develop the monitoring and evaluation plan.
Develop, pretest, and revise communication messages and materials. Manage and monitor program progress. Make midcourse alterations based on results.
Measure outcomes and assess impact. Disseminate results to key stakeholders. Revise or redesign program based on evaluation findings.