Creative |
Medical
| Analytics
Rebooting a life-sciences brand
The situation
Strand Life Sciences, a well-established leader in genetic research and precision medicine, was looking to overhaul their brand and reposition themselves to a wider audience of customers while elevating the brand perception.
What we did :
- Brand Strategy
- Brand Messaging
- Brand Identity
- Creative Collateral Systems
- Digital Strategy & Creative
- Website Redesign
The Brand Strategy
We first started by working with the Strand stakeholders to develop the verbal language and what exactly the brand stands for as we began to frame the brand story around its core values.
Website Redesign
The new website elevated the brand experience by reorganising the content to help prospects explore the life-changing benefits of precision medicine technologies and services to corporate customers and physicians. The website also served as an entry point for consumers to navigate to their nearest testing laboratory.
MARKETING TOOLKIT
We developed a new corporate brochure to announce the rebranding to key customer groups. With over 20 testing locations and centres, we developed a marketing toolkit with a variety of templates for email marketing, in-store signage, digital media posts, health packages and advertising banners.
