Creative |
Medical
| Analytics
Lateral perspectives from
industry experts to make
better business decisions
We offer authentic, insightful, and strategic consulting solutions that help you navigate the complexities of the healthcare market. The result - savings, profitability or growth.
Next-level Market Strategy
Our Market Shaping service helps you understand and influence the healthcare market. We provide insights and strategies to shape market dynamics, ensuring your products and services meet the needs of healthcare providers and patients.
Next-level Market Entry
Our Go-To-Market Validation service ensures your market entry strategy is robust and effective. We validate your plans with data-driven insights and expert analysis, helping you launch your products with confidence.
Next-level Understanding
Our Qualitative Research service uncovers deep insights into patient and healthcare provider experiences. We conduct thorough interviews and focus groups to understand motivations, preferences, and challenges, helping you create more effective strategies.
Featured Use Case
Rebooting a life-sciences brand.
Strand Life Sciences, a well-established leader in genetic research and precision medicine, was looking to overhaul their brand and reposition themselves to a wider audience of customers while elevating the brand perception.
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Strengthening brand leadership
Novartis, the leader in targeted therapy for the treatment of CML, had launched Tasigna a new molecule more efficacious than their gold standard drug Glivec. Novartis was looking to strengthen their leadership position by making Tasigna the drug of choice with the promise of Treatment Free Remission, a possibility that was previously unthinkable.
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Omnichannel approach to penetrate the market.
Bayer a worldwide leader in endometriosis wanted to launch its global brand, Visanne, in India. However, Visanne was a late entrant in the local market already flooded with several lower-priced brands. The business goal was to launch the brand and gain a leadership position as quickly as possible.
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