Creative |
Medical
| Analytics
A successful brand launch demands a compelling story.
Our proven 4-point process consistently delivers impeccable results for our customers. Developed and perfected over years by design thinkers with extensive field experience alongside salespersons and healthcare professionals, this process addresses real sales challenges with unmatched expertise.
Next-level Innovation
Our Creative Brand Strategy service focuses on developing innovative and authentic brand narratives that resonate with your audience and can be executed to perfection. We help you create a strong brand identity that builds trust and drives engagement.
Next-level Audience Insights
Our Segmentation service helps identify and analyze distinct target audience groups. We provide insights that enable you to tailor your communication strategies to meet the specific needs of each segment for effective engagement.
Next-level Precision
Our Targeting service ensures that your messages reach the right audience at the right time. We use data-driven approaches to pinpoint and engage the most relevant healthcare professionals and decision-makers, maximizing your communication impact.
Next-level Market Positioning
Our Positioning service helps you establish a distinct and compelling market position. We craft clear and persuasive messages highlighting your brand’s unique value, differentiating you from competitors and building stronger connections with your audience.
Featured Use Case
Rebooting a life-sciences brand.
Strand Life Sciences, a well-established leader in genetic research and precision medicine, was looking to overhaul their brand and reposition themselves to a wider audience of customers while elevating the brand perception.
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Strengthening brand leadership
Novartis, the leader in targeted therapy for the treatment of CML, had launched Tasigna a new molecule more efficacious than their gold standard drug Glivec. Novartis was looking to strengthen their leadership position by making Tasigna the drug of choice with the promise of Treatment Free Remission, a possibility that was previously unthinkable.
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Omnichannel approach to penetrate the market.
Bayer a worldwide leader in endometriosis wanted to launch its global brand, Visanne, in India. However, Visanne was a late entrant in the local market already flooded with several lower-priced brands. The business goal was to launch the brand and gain a leadership position as quickly as possible.
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