Creative |
Medical
| Analytics
Helping build phaco capacity
THE SITUATION
World over phacoemulsification is the preferred method for Cataract Surgery. India, despite having the largest volume of cataract surgeries, witnessed a much lesser proportion of phaco surgeries.
While several practicing cataract surgeons are keen to learn Phacoemulsification surgery, the number of training centers are few and there is a long waiting time. Moreover, the surgeons have to go to a place away from their practice for a long time and this is not acceptable to many doctors.
What we did :
- User Research
- UX Strategy and Design
- Application Development
- Testing and Deployment
- Technical Support
The Solution
Educating patients via digital kiosks installed in the doctor's clinic. The kiosk acts as the doctor’s spokesperson outside his clinic to reinforce the same messages and prepare them for the doctor's meeting. This Kiosk has a message from the psychiatrist explaining the cause of Beautiful mind, it educates the patients and caregivers through various engaging mediums like a quiz - myths and facts about depression; patient education videos - a short story on two friends; browsing disease-related articles, etc.
